I just put up a quick survey under our assignments area, mind filling this out when you have a few minutes?
You have all been amazing students, and I want to thank each of you for the time we’ve shared this semester… I wish you the very best as you continue your journey through school and into your future careers.
Keep in mind, the world of freelancing, and all the tools we now have access to are constantly evolving, and there is only so much we can learn together within only a few semesters together… If I were going to leave you with one last comment before you are off on your own, remember that nearly anything you are trying to create may only be one Google Search away… And now Chat GPT… And if you are still having trouble finding it, break your task down into more basic pieces, and start with those searches first…
Keep in mind that I have also been offering Specialized Lab credits with students as well who want to continue education together in some capacity, where you can choose what you want to focus on with one specific goal in mind… This could be working on a live website for a client, building your own small business website, or even a portfolio for yourself as well. We can meet remotely and I can help keep guiding you into your next steps as you begin your career in Web Development and working with future clients.
You got this… Keep cranking. Keep learning. And Congratulations!
Have a great rest of your finals week, and CHEERS TO BEING DONE !!
Remote Week Participation: (D2L Discussions Area) Please see our Remote Week Discussion Challenges & catch up on everything before the end of the semester.
Assignments/Homework: (D2L Assignments Area) Please see our Assignments Area & catch up on everything before the end of the semester.
I’ve put together a list of the following questions to help myself as an instructor, as well as our Graphic Design Department as a whole, create better experiences for our students in the future… Everything you’ve experienced in our class this semester is based on feedback from students last semester, and any feedback you can help contribute as well will continue to make our program and classes even better…
1. What was your favorite discussion, assignment, exercise, or project, or even the most memorable one that you enjoyed this semester? Why did you enjoy it so much?
2. How about your least favorite? Any specific reason why?
3. What is at least one thing that you enjoy about the way that I taught our class this semester? (And I hope I qualify for at least one!)
4. What is one critique or suggestion that you could give me so that I can teach this course better next semester? Or maybe if there were one thing that your other instructors do in their classes, that you’d recommend I also try doing to help with my own classes in the future, what would that be? (For example, how class is run in general, lectures, discussions, assignments, lab time, start time, how D2L is used, Zoom suggestions, syllabus, etc)
5. Would you ever be interested in taking any of my other classes? Here are a list of all the classes I’m currently teaching: -Web Design & Development I (Basics of WordPress, HTML, and CSS) -Web Design & Development II (E-Commerce Websites & Selling Products Online) -Web Design & Development III (Advanced Web Projects, UX & UI, Exploring APIs Apps & Game Development) -Web Production (Freelancing Topics) -Social Media Production I & II -Specialized Lab (Set your own goals, even be guided through your very first real world client)
If so, which one(s)?
Bonus Question! This last one is completely optional, however my personal favorite… If you did enjoy taking this class with me, and were going to help me talk a new student into taking any of my classes, would you have any short sentence, or any specific words of encouragement from you as a former student that I could share with this new potential student in the future? This can remain completely anonymous if you’d like no problem at all. Quotes from former students can provide a drastic change in enrollment and the future of our school, and I sincerely thank you for any words that you can help me provide for new potential students.
Once again, great work all around everyone. I had an absolute blast with everyone this semester. Thank you all so much. -Dustin
This is a chance to learn from each other—simple tools can make a big difference.
Assignment 7:Final Website Design Project
*Submit Assignment into D2L
This is your final project. You’ll create a complete website of your choice, focusing on layout, content, and overall design. This project brings together everything you’ve learned—structure, visuals, and clear communication.
Step 1 – Choose Your Topic
Create a website based on any topic you’re interested in. Examples include:
Personal portfolio
Blog or content site
Small business or brand
Hobby or interest-based site
Choose something you’ll enjoy working on.
Step 2 – Choose How You’ll Build It
You may complete this project in one of two ways:
Option 1: Build the website
WordPress, Wix, Squarespace, HTML/CSS, or any platform of your choice
Option 2: Design the website only
Photoshop, Canva, Figma, or any design tool
If you choose design-only, you must still design all required pages.
Step 3 – Website Structure
Your website must include at least 5 pages, such as:
Home – Main landing page and introduction
About – Background or purpose of the site
Gallery / Media – Images or visual content
Contact – Contact info or a form
Additional Page – Any relevant page (services, blog, products, etc.)
Step 4 – Page Content
Each page should include:
At least 1 paragraph of text
Clear titles and/or subtitles
At least 1 relevant, high-quality image
Your content should match your topic and feel intentional—not random filler.
Step 5 – Design & Layout
Your website should feel consistent and easy to navigate.
Focus on:
Consistent colors and fonts
Clean layout and spacing
Header and footer on each page
Overall user experience
Submission
Submit your work into D2L:
Website link or design files
That’s it—you’re done!
Final Note
This is your chance to create something you can actually use in your portfolio. Keep it simple, make it clean, and make it something you’re proud of.
Sample Student Work
Helpful Class Feedback
*Submit Assignment into D2L
I’ve put together a list of the following questions to help myself as an instructor, as well as our Graphic Design Department as a whole, create better experiences for our students in the future… Everything you’ve experienced in our class this semester is based on feedback from students last semester, and any feedback you can help contribute as well will continue to make our program and classes even better…
What was your favorite or most memorable part of the class that you enjoyed this semester? Why did you enjoy it so much?
How about your least favorite? Any specific reason why?
What did we miss? What topics might make this class even better?
Once again, great work all around everyone. I had an absolute blast with everyone this semester. Thank you all so much. -Dustin
When most people start freelancing, they focus on one core skill:
“I’m a graphic designer.” “I build websites.” “I create social media content.”
That’s a great place to start—but it’s not where most successful freelancers stay.
Over time, the real opportunity isn’t just getting better at one thing. It’s learning how to solve bigger problems.
Why Expanding Your Services Matters
Clients don’t always think in terms of “services.” They think in terms of problems they need solved.
For example:
“I need more customers”
“I need a better website”
“I need my brand to look more professional”
If you only offer one small piece of the solution, you may get part of the work. If you can offer a broader solution, you often get the entire project.
That’s where expanding your services becomes powerful.
Becoming a “One-Stop Shop”
When you expand your skill set, you become easier to work with.
Instead of a client hiring:
A designer
A developer
A marketer
They can work with one person—you.
This simplifies everything for the client:
Fewer emails
Less coordination
Faster results
And because of that, your value increases.
Stronger Client Relationships
When you help a client in multiple areas, you naturally build stronger relationships.
Instead of a one-time project, it becomes:
Ongoing work
Repeat business
Referrals to others
Over time, this can lead to a more stable and predictable workflow—something every freelancer wants.
More Opportunities, More Income
Expanding your services also opens new doors.
If you’re only offering one skill, your opportunities are limited to that one category.
But if you expand, you can:
Work on larger projects
Offer bundled services
Increase your pricing
Attract a wider range of clients
You don’t have to master everything—but even adding complementary skills can make a big difference.
Examples of Services You Can Expand Into
If you’re starting in graphic design, here are natural ways to expand:
Digital & Web
Website design and development
UI/UX design
Landing pages
Marketing & Content
Social media graphics and content
Email marketing design
Blog graphics and infographics
Branding & Visual Identity
Logo design
Full brand kits
Packaging design
Print & Physical Products
Business cards
Posters, banners, brochures
Apparel and merchandise
Video & Motion
Short-form video content
Motion graphics
Simple animations
Support & Systems
Help documentation and guides
Client onboarding materials
Process documentation
Each of these builds on what you already know—it’s not starting from scratch, it’s expanding outward.
You Don’t Need to Do Everything
This is important.
Expanding your services does not mean:
Saying yes to everything
Becoming an expert in everything
Taking on work you don’t understand
It means being intentional about:
What aligns with your strengths
What your clients already need
What naturally fits your workflow
Start small. Add one new capability at a time.
Think in Terms of Solutions, Not Services
Instead of saying: “I design logos”
Start thinking: “I help businesses build a brand”
Instead of: “I make social media posts”
Think: “I help brands grow their online presence”
This shift changes how clients see you—and what they’re willing to pay for.
Additional Ideas to Explore in This Lesson
To go a little deeper, here are a few related concepts worth thinking about:
1. Productizing Your Services Turning your services into clear packages (ex: “Starter Brand Kit,” “Website Launch Package”) makes it easier for clients to say yes.
2. Bundling Services Instead of selling one item, combine services into a complete solution (logo + website + social media starter kit).
3. Learning vs Outsourcing You don’t have to do everything yourself. Sometimes expanding means building a network or team.
4. Identifying Client Needs Pay attention to what clients keep asking for—that’s often your next service.
5. Positioning Yourself How you describe your services matters just as much as what you offer.
Final Takeaway
Freelancing isn’t just about what you can do. It’s about how much value you can provide.
The more problems you can solve, the more valuable you become.
Start with one skill. Build outward. Think bigger.
That’s how you turn small projects into long-term opportunities.
Discussion 6 – Teaching Yourself & Exploring New Technologies
*Submit Discussioninto D2L
One of the most valuable skills you can develop—especially in web, design, and IT—is the ability to teach yourself new things.
Technology is always changing, and the people who grow the fastest are the ones who stay curious and keep learning.
For this discussion:
Search online for a new or emerging technology related to web, design, or IT
Spend a few minutes exploring and learning about it
Share what you found and why it stood out to you
In your response, include:
What the technology is
What it does (in simple terms)
Why you found it interesting
A link to where you found it
This is a chance to explore something new—don’t overthink it. Follow your curiosity and see where it leads.
Assignment 6 – Design a Website for a Nonprofit Client with Limited Content
*Submit Assignment into D2L
In this assignment, you’ll design a website for a nonprofit that has little to no traditional website content—only social media. This is a common real-world scenario, and your goal is to turn that content into a clear, user-friendly website.
Step 1 – Choose a Nonprofit
You can choose your own nonprofit or use:
Be a Boarder Mission: Provide access to skateboarding through equipment, education, and community.
Marketing Websites, Building Free Traffic, Paid Traffic, Google & Facebook Ads
You can build an incredible website.
But if no one visits it… it doesn’t matter.
Marketing is what brings a website to life. It’s how people discover you, trust you, and ultimately take action. Whether you’re building sites for clients or your own projects, understanding how to generate traffic is one of the most valuable skills you can develop.
At a high level, traffic comes from two main sources:
Free (organic) traffic
Paid traffic
The most effective websites learn how to use both.
Understanding Traffic: Free vs Paid
Free traffic (also called organic traffic) comes from long-term efforts like:
Search engine optimization (SEO)
Content creation
Social media engagement
Paid traffic comes from advertising platforms like:
Google Ads
Facebook / Instagram Ads
YouTube Ads
Free traffic takes time but compounds. Paid traffic works quickly but costs money.
The strongest marketing strategies combine both.
Free Traffic – Building Long-Term Growth
Free traffic is about creating value and earning attention over time.
It doesn’t happen overnight — but when done correctly, it becomes one of the most powerful assets a website can have.
Common Free Traffic Strategies
Search Engine Optimization (SEO) Optimizing your website so it appears in search results when people are looking for something specific.
Content Marketing Creating blog posts, videos, guides, or resources that answer questions and provide value.
Social Media Presence Sharing content, engaging with audiences, and building a following over time.
Email Marketing Building a list and staying connected with your audience through updates, promotions, and content.
Communities & Forums Participating in relevant groups and contributing value (not just promoting yourself).
Referrals & Word of Mouth Happy clients and users sharing your work naturally.
Why Free Traffic Matters
Free traffic builds:
Trust
Authority
Long-term visibility
Consistent inbound leads
It compounds over time. A single blog post or video can generate traffic for years.
Paid Traffic – Speed & Targeting
Paid traffic is about getting results faster.
Instead of waiting to be discovered, you place your website directly in front of your ideal audience.
Common Paid Traffic Channels
Google Ads Appear in search results when users are actively looking for something.
Facebook & Instagram Ads Target users based on interests, behaviors, and demographics.
YouTube Ads Use video to capture attention and drive traffic.
Display Ads Banner-style ads across websites.
Retargeting Ads Show ads to users who have already visited your site.
Why Paid Traffic Matters
Paid traffic allows you to:
Generate traffic immediately
Test ideas quickly
Reach specific audiences
Scale faster
But it requires strategy. Without proper targeting and messaging, it can become expensive very quickly.
Free vs Paid: Which One Should You Use?
The real answer is both — but at different stages.
Starting out → lean into free traffic
Looking to grow faster → layer in paid traffic
Established brand → combine both strategically
Free traffic builds the foundation. Paid traffic accelerates growth.
What Makes Marketing Actually Work
Traffic alone is not enough.
You also need:
A clear message
Strong visuals
Easy navigation
Clear calls to action
If people land on your site and leave immediately, traffic doesn’t matter.
Marketing and website experience must work together.
Thinking Like a Web Professional
As a designer or developer, your value increases significantly when you understand marketing.
Clients don’t just want a website — they want:
More leads
More customers
More visibility
If you can help with traffic, you become more than a designer.
You become a problem solver.
Additional Ways to Generate Income Online
Websites don’t just attract traffic — they can generate income.
Some additional opportunities include:
Advertising (Google AdSense, display ads)
Affiliate marketing
Selling products or services
Lead generation
Membership content
Sponsored content
Understanding traffic helps unlock these opportunities.
Common Mistakes to Avoid
Expecting instant results from free traffic
Spending money on ads without a plan
Ignoring analytics and performance data
Driving traffic to a weak or unclear website
Trying to do everything at once
Marketing works best when it is focused, consistent, and intentional.
Final Thought
A website without traffic is invisible.
Learning how to generate traffic — both organically and through paid channels — is what turns websites into real business tools.
The more you understand this, the more valuable you become in the real world.
Discussion 5 – Online Ads
*Submit Discussioninto D2L
Take some time to pay closer attention to the ads you see throughout the internet—on social media, websites, YouTube, search results, or apps.
Your task is to analyze both effective and ineffective advertising from your perspective.
What to Submit
2 ads you enjoy or find effective
2 ads you dislike or find ineffective
For each ad, include:
A screenshot
Where you saw it (platform or website)
A short explanation of why it stood out to you
What to Think About
Consider things like:
Relevance to you
Visual design
Messaging clarity
Creativity
Call-to-action
Targeting (does it feel like it was meant for you?)
The goal of this discussion is to build awareness of how advertising works in the real world—what captures attention, what feels annoying, and why.
The more you understand ads as a user, the better you’ll become at creating and evaluating them as a professional.
Assignment 5 – Website Marketing Mini-Project
*Submit Assignment into D2L
In this assignment, you will create a simple marketing strategy for a website and begin thinking about how traffic is generated in the real world.
The goal is not to build a perfect plan, but to practice connecting a website to real users, content, and growth strategies.
Step 1: Choose a Website
Choose an existing website, business, or even your own services. This could be:
A local business
An online store
A personal brand or portfolio
A nonprofit
A blog or content-based site
Pick something you’re interested in so your ideas feel more natural and realistic.
Step 2: Create a Basic Marketing Plan
Develop a short marketing plan that includes:
Target Audience Who is the ideal audience? Be specific.
Key Goals What are you trying to achieve? (Examples: increase traffic, generate leads, grow followers, increase sales)
Marketing Tactics Choose at least three strategies you would use. Examples:
SEO (blog content, keyword targeting)
Social media content
Email marketing
Paid ads (Google, Facebook, etc.)
Video content (YouTube, short-form video, etc.)
Budget (Optional but Recommended) Would you invest in paid marketing? If so, where would you start and why?
Step 3: Create Sample Content Ideas
Provide at least three rough draft content ideas that support your marketing plan.
Examples:
Blog post titles for SEO
Social media post ideas
Ad concepts for Facebook or Instagram
Google search keywords you would target
YouTube or video content ideas
These do not need to be fully developed—just clear and thoughtful.
Submission Format
You may submit your work as bullet points or short paragraphs
Keep it clear, organized, and easy to read
This assignment is meant to bridge the gap between building a website and actually getting people to visit it.
In the real world, businesses don’t just pay for websites—they pay for results. Learning how to think through marketing strategies makes you far more valuable as a designer, developer, or freelancer.
This can also become a very powerful portfolio piece. Being able to show not just a website, but the thinking behind how it would grow—target audience, strategy, and content ideas—sets you apart immediately. Most people can build a site; far fewer can explain how it generates traffic and leads. This type of work demonstrates real-world value and can help you stand out when talking to future clients or employers.
Looking forward to seeing your ideas—this is the kind of work people get paid to do every day.
You can have talent. You can have a strong portfolio. You can even have experience.
But if you cannot clearly explain your plan before starting a project, you will lose jobs to someone who can.
This lesson is about how project proposals help you win work, protect yourself, and position yourself as a professional — not just a designer.
What Is a Project Proposal?
A project proposal is not just a price quote.
It is a structured plan that explains:
What you are going to do
Why you are doing it
How you will approach it
What it will cost
How long it will take
A proposal turns interest into commitment.
It shifts the conversation from “Can you do this?” to “Here’s how we will do it.”
Proposal vs Quote vs Contract
It’s important to understand the difference:
Proposal = The plan
Quote = The price
Contract = The legal agreement
They work together, but they are not the same thing.
A proposal builds excitement and clarity. A quote confirms cost. A contract protects both parties.
Understanding this distinction makes you more professional immediately.
Why Visual Proposals Win More Jobs
A well-designed proposal does several things at once.
1. Clarifies the Vision
It helps both you and the client understand:
Scope of work
Goals
Deliverables
Timeline
Many projects fail because expectations were unclear from the start. A proposal reduces that risk.
2. Improves Communication
Visual elements — wireframes, mockups, timelines, mood boards — communicate faster than paragraphs of explanation.
Clients may not understand technical details, but they understand visuals.
3. Aligns Expectations Early
A strong proposal clearly defines:
What is included
What is not included
Number of revisions
Payment structure
Project phases
This reduces confusion and prevents scope creep later.
4. Showcases How You Think
Anyone can say, “I can build your website.”
A proposal shows:
Your strategy
Your structure
Your process
Your professionalism
Often, clients hire the person who feels most organized — not the cheapest.
5. Builds Trust
Clients are investing money and time.
A thoughtful proposal communicates:
You understand their business
You have a plan
You operate professionally
Trust often matters more than price.
Before You Write a Proposal: Discovery Matters
Never write a proposal blindly.
Before drafting anything, ask questions:
Who is the target audience?
What problem are we solving?
What does success look like?
What is the budget range?
What is the timeline expectation?
This discovery phase prevents guesswork and allows you to write a smarter proposal.
Professionals ask before they propose.
What a Strong Proposal Should Include
A clean proposal usually contains:
Project overview
Client goals
Scope of work
Deliverables
Timeline
Pricing
Payment structure
Optional add-ons
Next steps
It does not need to be 20 pages. It needs to be clear.
Proposal Psychology (Why Structure Matters)
There are strategic ways to present pricing.
Tiered Pricing
Instead of one flat price, consider:
Basic Package
Standard Package
Premium Package
This gives clients options and makes your middle option feel safe and balanced.
Anchoring
Starting with a higher-value option can make other options feel more affordable by comparison.
Optional Add-Ons
List additional services separately. This increases revenue without overwhelming the core proposal.
You are not manipulating — you are structuring decisions clearly.
Red Flags to Watch For
Not every client is a good client.
Be cautious if you see:
Vague expectations
“Unlimited revisions” mindset
No clear budget
Unrealistic deadlines
Avoidance of payment discussions
Winning a bad project is worse than losing it.
Following Up on a Proposal
Many freelancers lose jobs simply because they never follow up.
A professional follow-up might sound like:
“Just checking in to see if you had any questions about the proposal. I’d be happy to clarify anything.”
Follow up once or twice respectfully. After that, leave the door open.
Persistence without pressure wins more jobs than silence.
Handling Rejection Professionally
You will not win every proposal.
When you don’t:
Thank them for the opportunity
Ask if they’re open to feedback
Leave the relationship positive
Sometimes “no” now becomes “yes” later.
Professionalism compounds over time.
Matching Effort to Project Size
Not every proposal needs a full presentation deck.
Small projects may only require:
A structured email
A one-page document
Larger projects benefit from:
Branded PDFs
Slide presentations
Wireframes
Timelines
Clear milestone breakdowns
Match the effort of the proposal to the size of the opportunity.
Tools You Can Use
You don’t need expensive software.
You can create strong proposals using:
Google Docs
Canva
InDesign
Figma
Presentation software
Dedicated proposal platforms
Clarity beats complexity.
Why This Lesson Matters
A proposal is not just about selling.
It is about control. But more importantly, not letting a project get out of control…
When you structure projects properly:
You reduce confusion
You prevent scope creep
You protect your time
You increase perceived value
You build trust
The better your proposals, the fewer chaotic projects you’ll have.
Technical skills get you considered.
Clear proposals get you hired.
Discussion 4 – Prioritizing Tasks for a Re-Brand Project
*Submit Discussioninto D2L
Imagine you are leading a re-brand project for a client who wants to refresh their business identity. The client has sent you a list of tasks they would like completed, but they have not provided a budget, timeline, or clear order of importance.
Your job is to think like a professional and determine how you would approach this project strategically.
Below is the client’s list of requested tasks (in no particular order):
Design a New Company Logo
Create a New Flyer for Marketing
Update Website Branding and Graphics
Design a New Business Card
Create a New Banner for Sponsored Events
Develop a Brand Guidelines Document
Photography and Imagery Selection for Marketing Materials
Print New Business Letterheads
Update Social Media Profiles (Profile Photos, Cover Images)
For this discussion, how would each of us approach this?
Re-order the list from quickest / simplest tasks to most complex / time-intensive tasks.
Provide a ballpark hourly estimate for each task.
Identify which tasks may require outsourcing or collaboration (for example, professional photography or printing services).
Write a short paragraph explaining how you would respond to the client’s email. Include:
How you would approach prioritization
Any additional questions you would ask before providing a final quote
Clarification you would need regarding timeline, budget, or scope
This discussion is designed to help you think about project sequencing, scope management, and realistic time planning — all essential skills in freelance and agency work.
There is no single correct answer. Focus on reasoning, clarity, and professional thinking.
Assignment 4 – Logo Design Project Proposal
*Submit Assignment into D2L
The client has responded. They are interested in moving forward, but they need internal approval from their leadership team before committing. In order to secure the job, they’ve requested a formal project proposal.
Your task is to create a professional proposal for updating their existing logo.
This assignment builds directly on what you learned in Lesson 4 about securing jobs through structured, strategic proposals.
What Your Proposal Should Include
Your proposal should be organized, visually clean, and professionally written. At minimum, include the following sections:
1. Project Title Page
Project Title
Date Prepared
Prepared For (Client Name)
Prepared By (Your Name / Business Name)
2. Project Summary Explain the purpose of the logo modernization. Describe the current challenge and why an updated logo is important. Address the client’s need for modernization, brand alignment, and long-term relevance.
3. The Problem Clearly define what is not working with the current logo. Consider:
Outdated appearance
Limited scalability
Poor digital adaptability
Lack of brand consistency
4. Proposed Solution Describe your strategic approach to updating the logo. This section should demonstrate your design thinking and professionalism. You may address elements such as:
This section is where you show how you think — not just what you design.
5. Project Timeline Provide a realistic breakdown of phases such as:
Discovery
Concept Development
Revisions
Finalization and File Delivery
Include estimated timeframes.
6. Project Cost / Investment Provide a clear total estimate. You may include:
Breakdown by phase
Milestone payments
Down payment requirement
This section should feel confident and professional.
7. Conclusion / Next Steps Thank the client and clearly outline how to move forward (approval process, deposit requirement, kickoff meeting, etc.).
Optional (Highly Recommended)
These additions can significantly strengthen your proposal:
Testimonials
References
Sample work
Portfolio highlights
Visual mockups
Branded layout and design
Process diagram
Strong references and clean presentation can often be the deciding factor in winning a job.
Submission Requirements
Submit your proposal as a professional PDF
Use clean formatting and clear section headings
Include visual elements if appropriate
Think of this as more than a school assignment. This proposal can become a template you use in the real world. The more effort and structure you put into it now, the more time you’ll save in the future — and the more confident you’ll feel presenting yourself to real clients.
Approach this like you are trying to win the job.
Note: Once you create your first professional proposal, you now have a template you can reuse and refine. The first one always takes the longest because you’re building the structure from scratch. After that, you’ll simply adjust details for each new project. This document could easily become part of your real-world toolkit after graduation — saving you time and increasing your confidence with future clients.
Building websites is one thing. Turning that skill into income is another.
If you want to work online — whether freelancing, running a studio, or building your own digital products — you need to understand how money actually works in this industry. That means knowing what to charge, how to justify it, how to quote projects properly, and how to invoice professionally.
This lesson is about the business side of web production.
Making Money on The Internet
One of the most important things to understand is this: every client is different.
They have different needs, different priorities, and almost always — different budgets. Just because you believe your services are worth a certain amount does not mean every client will agree. That’s why your pricing must be backed up by clear value and a strong portfolio.
If you charge premium rates, your work and professionalism must reflect that. The goal is not just to complete projects — it’s to deliver results that make clients rave about working with you and want to hire you again.
Know the Market Before You Set Your Rates
Before deciding what to charge, research average salaries and freelance rates in your field. Look up web developer salaries, graphic designer salaries, UX designer rates, and compare them.
Break annual salaries down into hourly equivalents. For example:
$40,000 per year is roughly $20 per hour (before taxes and expenses).
This gives you a baseline. But remember — freelancers do not keep 100% of that hourly number. A freelancer must cover expenses that traditional employers usually handle.
If It Costs Time, It Costs Money
Every task takes time:
Meetings
Calls
Emails
Planning
Designing
Revisions
Project management
If you worked at a traditional job, you would be paid for those hours. As a freelancer, you must account for them as well.
Now consider the overhead:
Workspace or home office
Computer equipment
Software subscriptions
Health insurance
Business insurance
Taxes
Continuing education
All of this must be factored into your pricing. If you only charge enough to “break even,” you’re not building a business — you’re building a hobby.
You should also leave room for growth. If you provide high-quality work, you should earn high-quality income.
Flat Rate vs Hourly
This often comes down to experience and preference.
Hourly billing protects you if projects expand unexpectedly. Flat rates can be cleaner and easier for clients to understand.
If you charge flat rates, you must clearly define:
Scope of work
Deliverables
Number of revisions
Timeline
And you should outline what happens if additional work is requested. That might mean switching to hourly billing for changes or creating a separate maintenance agreement.
Large projects can also be split into phases. This helps manage risk for both you and the client.
Outgrowing Your Rates
Many professionals review their rates annually. As your experience, demand, and efficiency increase, your rates should reflect that.
Think about lawyers, consultants, or specialized contractors. They do not start at their highest rate — they grow into it. Freelancing works the same way.
Do not be afraid to adjust your pricing over time.
Plan for Discounts Strategically
Almost every client will try to negotiate.
Instead of lowering your rate impulsively, build flexibility into your pricing. You might offer:
New client discounts
Referral discounts
Recurring customer discounts
Sometimes the word “discount” alone increases perceived value, even if your original pricing was structured to allow room for it.
Other Ways to Generate Income
Freelancers don’t need to rely on only one income stream. Consider expanding into:
Consulting
Website maintenance plans
Email setup and management
SEO services
Hosting or reseller services
Selling digital products
Advertising revenue
The internet offers more income paths than traditional employment — if you look for them.
Quoting a Job Properly
Quoting is not just about giving a number. It is about setting expectations.
A strong quote builds trust and protects both you and the client.
Why Quoting Matters
Transparency A clear quote shows exactly what the client is paying for. This builds confidence.
Expectation Setting It defines scope, deliverables, and cost upfront. This prevents misunderstandings.
Professionalism A written quote shows you operate like a business, not casually.
Legal Protection Quotes serve as documentation. If disputes arise, written agreements matter.
Budget Clarity Clients can decide if your services align with their budget.
Scope Protection Clearly defined scope helps prevent scope creep — where extra work is requested without additional compensation.
When both parties agree to a quote, accountability increases on both sides.
Down Payments
Before starting work, many freelancers require a down payment (often 25–50%).
Why?
It confirms the client is serious.
It protects your time.
It covers initial work and planning.
It reduces risk if the project is paused or canceled.
Starting without a deposit can lead to unpaid work. Professionals protect their time.
Invoicing Like a Professional
An invoice is not just a payment request — it reflects your business standards.
What Every Invoice Should Include
Correct client information
Unique invoice number
Invoice date
Clear due date
Itemized description of services
Subtotals and totals
Payment methods
Applicable taxes (if required)
Payment terms
Accuracy matters. Double-check everything before sending.
Best Practices
Use consistent invoice numbering so records stay organized. State payment terms clearly (Net 15, Net 30, etc.). Send polite reminders if invoices become overdue. Maintain professional design and formatting. Keep copies of all invoices for your records. Track payments systematically.
When payment is received, send confirmation. That small gesture reinforces professionalism.
Contracts – When They Matter (and When They Might Not)
Contracts are one of the most talked-about topics in freelancing. And for good reason — they protect both you and the client. But here’s the real-world truth: not every project requires a 10-page legal document.
The key is understanding risk and scale.
For smaller projects — for example, a $300–$500 quick logo tweak or a small website update — a detailed email agreement outlining scope, cost, timeline, and payment terms may be sufficient. If expectations are clearly written and both parties agree, that written confirmation often works as a simple agreement.
However, as project size increases, so does risk.
When you’re working on:
A $5,000–$10,000+ project
A long-term retainer agreement
A large website build
A branding package
Work involving intellectual property
Work with multiple stakeholders
A formal contract becomes much more important.
Why Larger Projects Require Contracts
Financial Protection The more money involved, the greater the potential loss if something goes wrong.
Payment Structure Milestones, deposits, and late fees can be clearly outlined.
Legal Clarity Contracts reduce misunderstandings and provide protection if disputes arise.
Professionalism Larger clients often expect formal agreements. It signals that you operate as a legitimate business.
A Practical Rule of Thumb
Small project = clear written agreement may be enough. Large project = formal contract strongly recommended.
If losing the full project amount would seriously impact you financially, you should likely use a contract.
What Contracts Typically Cover
Scope of work
Deliverables
Timeline
Payment schedule
Revision limits
Ownership and usage rights
Cancellation terms
Liability limitations
You do not need to be a lawyer to start — many freelancers use templates and consult legal professionals as their business grows.
The Bigger Picture
Contracts are not about distrust. They’re about clarity.
When expectations are clearly documented, both parties feel safer. That leads to smoother projects, fewer disputes, and more professional relationships.
The larger the project, the more important that clarity becomes.
Why This Matters
Clients don’t only judge you by your design skills. They judge:
How clearly you communicate
How organized you are
How predictable your billing is
How confident you are in your value
Making money online is not luck. It’s structure, clarity, consistency, and professionalism.
Technical skill gets you hired once.
Clear pricing, smart quoting, and professional invoicing are what turn freelance work into a sustainable career.
Discussion 3 – Exploring Online Portfolios
*Submit Discussioninto D2L
Find and share links to three live portfolio websites that you genuinely admire. These can belong to any type of creative professional—designer, developer, photographer, videographer, illustrator, artist, or even someone you personally know.
For each portfolio, include:
The direct link to the website
One to two sentences explaining why you like it
Consider things like:
Layout and structure
Clarity of content
Personality or branding
Ease of navigation
Overall professionalism
The goal of this discussion is to analyze what makes a portfolio effective and start identifying elements you may want to incorporate into your own work in the future.
Assignment 3 – Logo Update Quote & Downpayment Invoice
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In this assignment, you will respond to a real-world client inquiry, prepare a professional quote, and generate an official invoice with a required down payment.
This exercise is designed to simulate how freelance designers handle pricing, scope, and payment terms.
Part 1 – Client Response & Project Quote
Imagine you receive the following email:
Subject: Logo Modernization Project Inquiry
Dear Great Student,
I’ve come across your impressive portfolio of graphic design work, and I’m interested in discussing the possibility of updating our company’s logo. Our current logo has been with us since the 1990s, and while it has served us well, we believe it’s time for a refresh to bring it in line with modern design trends and our evolving brand identity.
Here are the key elements we’d like to address:
Modern Aesthetics
Updated Font Selection
Potential Color Palette Refresh
We understand that quality work takes time and expertise. To help us plan, we’d appreciate insight on:
Estimated timeline
Cost estimate (including revisions and final file formats)
We look forward to the possibility of working together.
Best regards, Great Client
Your task is to write a professional response to this client.
Your response should include:
A clear and confident tone
Clarifying details or assumptions about scope
Estimated timeline
Total project cost
What is included in the price (concepts, revisions, deliverables, file formats, etc.)
You must also briefly explain what you considered when calculating your price. For example:
Estimated hours
Meetings and planning time
Concept development
Revisions
File preparation
Communication time
This section demonstrates that you understand how to value your time and structure a quote professionally.
Part 2 – Official Invoice with Downpayment Terms
The client has approved your quote and now requests an official invoice.
Create a professional PDF invoice that includes:
Your business name (real or fictional)
Client name
Invoice number
Invoice date
Clear description of services
Total project cost
Payment terms
The invoice must clearly state:
50% down payment required before work begins
Remaining 50% due upon final delivery
You may use an invoice template, invoicing software, or design your own layout. The final submission must be a clean, professional PDF.
Submission Requirements
Submit:
Your written client response (Part 1)
Your PDF invoice (Part 2)
This assignment is about more than design—it’s about professionalism, structure, and understanding how to protect your time and income as a freelance creative.
Building websites is only part of working in the real world. To succeed as a freelancer or independent web professional, you also need to know how to find work, approach opportunities, and communicate effectively with clients. These skills are what turn technical ability into a sustainable career.
This lesson focuses on how freelancers find projects, build relationships, and manage client communication in a professional, realistic way.
Finding Work & Approaching Jobs
Freelancing relies on a consistent flow of projects. Knowing how to find work isn’t optional—it’s what keeps your business alive.
One of the biggest advantages of actively seeking work is sustainability. A steady stream of projects allows freelancing to become a long-term career rather than a short-term experiment. When you rely on only one client, you’re vulnerable. When you diversify your income sources, you reduce financial risk and create stability.
Finding work also naturally leads to networking. Many freelance opportunities come from referrals, repeat clients, or casual conversations rather than job boards. Every project is a chance to build relationships that can lead to future work.
As you search for opportunities, you’ll gain a better understanding of the market. This includes:
What skills are in demand
What clients are willing to pay
Which industries align with your strengths
That knowledge allows you to position yourself competitively, adjust your rates realistically, and focus on skills that matter.
Each project you take on also becomes part of your portfolio. Diverse projects help showcase versatility and attract a wider range of clients. Over time, this leads to stronger personal branding and increased credibility.
Finding work also forces growth. Different clients and projects push you to learn new tools, technologies, and workflows. This adaptability is essential in an industry that’s constantly changing.
Finally, consistent job hunting supports financial planning. Predictable income allows you to manage cash flow, prepare for slower periods, and make better business decisions.
Client Communication: The Skill That Makes or Breaks Projects
Strong communication is just as important as technical skill. Many freelance problems don’t come from bad code or design—they come from misunderstandings.
Good client communication starts with active listening. Pay attention to what clients say, ask clarifying questions, and confirm that you understand their goals before jumping into solutions. Clear and timely responses matter. Even if you can’t complete something right away, acknowledging a message builds trust. Clients want to know they’ve been heard.
Setting expectations early is critical. Project scope, timelines, deliverables, and payment terms should be clearly defined—preferably in writing. This protects both you and the client and helps avoid confusion later. Regular updates keep projects moving smoothly. Clients don’t want to guess where things stand. Transparency builds confidence, especially if challenges or delays arise.
Professionalism should be consistent across all communication—emails, meetings, and messages. Stay calm, respectful, and solution-oriented, even when conversations are difficult. When feedback comes in, be open to it. Revisions are part of the process. Constructive criticism often leads to stronger outcomes and better client relationships.
If a client requests changes outside the original scope, pause and discuss how that affects time and budget before proceeding. Managing scope changes professionally is a key freelance skill. After a project is complete, follow up. Make sure the client is satisfied, thank them for the opportunity, and consider asking for feedback or a testimonial.
These small actions can lead to repeat business and referrals.
Practical Client Habits That Make a Big Difference
Technical skill might get you hired once, but professional habits are what create repeat work, referrals, and long-term success. The following habits seem small, but together they dramatically impact how clients experience working with you.
Focus on Collecting Business Cards, Not Just Handing Yours Out
Collecting contact information is more valuable than simply giving yours away. When you have someone’s card—or at least their email—you control the follow-up. Many opportunities are lost because the other person forgets, gets busy, or never reaches out. Taking initiative shows professionalism and keeps the relationship moving forward.
Send Short Follow-Up Emails You Can Build On Later
A quick follow-up email doesn’t need to close a deal. Its purpose is to acknowledge the conversation, reinforce interest, and create a thread you can return to later. This makes future outreach feel natural rather than awkward and keeps you top of mind without being pushy.
Respond Quickly—Even If It’s Just to Say You’ll Follow Up Soon
Fast responses signal reliability. Clients don’t expect instant solutions, but they do expect acknowledgment. A simple “I received this and will follow up by Friday” builds trust and prevents uncertainty. Silence, on the other hand, often feels like disinterest or disorganization.
Research Your Clients Before Meetings or Proposals
Doing basic research shows respect for the client’s time and work. Understanding what they do, who they serve, and what challenges they face allows you to ask better questions and propose smarter solutions. Clients can tell when you’ve done your homework—and when you haven’t.
Show Genuine Interest in Their Work and Goals
Clients want to feel understood, not sold to. Taking interest in their mission, business, or cause builds rapport and trust. When clients feel you care about their success—not just the project—they’re more likely to collaborate openly and continue working with you.
Be Mindful of Tone—Friendly, Calm, and Respectful Goes a Long Way
Tone matters just as much as content. Written communication especially can be misinterpreted. Staying friendly, calm, and professional—even in stressful situations—keeps conversations productive and prevents conflicts from escalating. Clients remember how you made them feel.
Avoid Technical Jargon; Most Clients Don’t Speak “Web”
Using too much technical language can confuse or intimidate clients. Your job is to translate complexity into clarity. When clients understand what’s happening and why, they feel more confident, involved, and trusting—leading to smoother projects and fewer misunderstandings.
Make Things Easy for the Client—That’s Your Job
Clients hire you to reduce their workload, not add to it. Clear instructions, organized files, simple explanations, and guided decision-making make the process feel effortless. The easier you are to work with, the more valuable you become—regardless of technical skill level.
Ask for Feedback, Accept It, and Learn From It
Feedback is one of the most powerful tools for growth. Asking for it shows confidence and professionalism. Accepting it—even when it’s uncomfortable—helps you improve your work and communication. Over time, this mindset leads to better outcomes and stronger client relationships.
Final Thought
Clients rarely judge you based on the final product alone. They evaluate the entire experience—how you communicate, how responsive you are, how clearly you set expectations, and how much they trust you throughout the process. These habits are what turn one-time projects into long-term relationships. In many cases, being easy to work with matters more than being the most technically skilled person in the room.
The most successful freelancers aren’t just good at their craft—they’re dependable, clear, and professional.
Finding work and communicating with clients aren’t separate from web production—they are part of the job. Technical skills may open the door, but professionalism, clarity, and strong communication are what keep clients coming back.
Developing these skills early gives you a significant advantage, whether you choose to freelance, work at an agency, or join an in-house team.
Discussion 2 - Exploring our very first potential client & freelance job…
*Submit Discussioninto D2L
Have any of us had any potential real life freelance project jobs or opportunities? If so, let’s hear about it! Even free/volunteer jobs!
If you have had an opportunity, and moved forward with it, how did it go?
If you have had an opportunity, and have not moved forward with it, what is the main reason that you did not? Do you have any plans to keep moving forward? Can we make some plans?
If you have not had any opportunities in the past, please list out at least 2 different first names of people you know who you think could use help with something they do and what that type of freelance help/support could be…
Assignment 2 – Freelance Area of Interest & Client Acquisition Strategy
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In this assignment, you’ll begin thinking like a freelancer or independent professional. The goal is to explore where your skills fit in the real world, who you would want to work with, and how you would realistically find and approach clients. This assignment is focused on strategy and clarity, not perfection.
Part 1: Freelance Area of Interest Exploration Identify two to three freelance areas of interest that align with your skills, experience, or long-term goals (for example: web development, UX/UI, digital marketing, graphic design, content creation, SEO, etc.). For each area, include:
A brief description of the type of work involved
The types of businesses or organizations that typically need this service
Why this area interests you
This section is about exploration, not locking yourself into a single path.
Part 2: Target Client Profile Choose one freelance area from Part 1 to focus on and write a short paragraph describing your ideal client. This should feel like a real business rather than a generic idea. Include:
Industry or niche
Business size (solo, small business, nonprofit, startup, etc.)
Level of technical knowledge
Common challenges or pain points
For example, a construction or trades-based business may struggle with technology, online presence, or managing updates, creating an opportunity for someone who can simplify those processes.
Part 3: Client Acquisition Strategy Outline a basic strategy for how you would find and connect with potential clients in your chosen area. Describe:
Where you would look for clients (online platforms, social media, networking, referrals, local outreach, events, etc.)
How you would make first contact
What your initial outreach message or pitch might include
Your outreach does not need to be sales-heavy. Focus on showing that you understand the client’s needs, how you could help, and how you would communicate clearly and professionally.
Submission Format You may submit your work as a simple text document or as a clean, well-organized PDF that could later be used as part of a portfolio or personal planning document. This assignment is designed to help you connect your skills to real clients and real opportunities—something many professionals don’t figure out until years into their careers.
Sample Student Work
I am most interested in graphic design, illustration, and web design. Graphic design offers opportunities such as page layout, logo design, or advertisement. Any company looking to establish a visual brand or advertise their services can be a candidate. Illustration opportunities could be creating art for books, posters, or advertisements. Some potential clients could be publishing companies, or ad agencies. Some opportunities for web design are UI/UX development, designing assets for use on a site, or creating entire site layouts using wordpress. Anyone who needs a website could be a client, such as a single person, a business, or an event.
For graphic design, I would like to try working on design and typesetting for books. An ideal client would be a either a comics publisher or children’s picture book publisher, since I like the puzzle of making the words and images fit together. Preferably an indie company or one that’s on the smaller side of things. Also, a company that would need someone to do repeat work on a series of books would be nice. Some pain points might be frequency of work depending on how small the company is, or a company not being able to hire someone in a specialist role and instead outsourcing the lettering to the authors and artists of the books.
In my chosen niche, I could try looking for jobs in publishing using LinkedIn, Twitter, Instagram, Facebook, or by the companies websites. I know one person who authors their own books, so I could ask them about their experiences working for their chosen publisher, and go from there. I’d probably pitch myself as someone who loves storytelling, and the importance of well-placed text to that. I would intend to create text layouts that are both visually appealing, without sacrificing legibility, especially for younger readers. A quick anecdote is that: I have personally refused to read comics and graphic novels before if I thought the text was too odd and hard to read! I’d pick up the book in the store, look at it, and then promptly put it down because of the awful font. Wouldn’t that be such an embarrassing way to lose a customer? With me on a publishing team, I’d do my best to make sure that wouldn’t happen, so more readers would enjoy the book. And spend their money of course.Download all files
Megan
for my 3 freelance niches, I would say 1. web development, 2. Email marketing, and 3. Landing pages for web.
for my one niche, I would say Landing page for web. I’m looking for a client with a need for a simple landing page for a brand-new business, sharing all about the plans and opportunities this business has to offer. I prefer an HVAC or electrician to start their business. I could help with Content as well as building them layout.
First, give them a call whether found on a truck or online, I would use a free landing page for their website as a way to get involved in their new business, sharing the services they offer to the public and where to find them, this would be a great way get involved without them having to make a gamble and pay you first.
Josh
In my time at HTC, particularly in the applied graphic design course, I learned that small family owned businesses often have very limited resources to dedicate to their online presence despite the advantages that presence would provide. My primary aim out of school will be to target popular food trucks and mom & pop shops that often have little more than a Facebook page. These companies typically offer catering or other services but have very little marketing strategy outside of word of mouth and customers “stumbling” upon them. By building these businesses the most basic of websites, there is opportunity to significantly increase their business while simultaneously simplifying the way in which the do business. In addition to local small businesses, local artists are also consistently in need of increasing their exposure. The pros and cons of working with this type of client are clear. While it can be advantageous to have a client that likely knows exactly what they want as a creative, it certainly presents a challenge as it may not always reflect my design style, thus hindering its usefulness as an addition to my design portfolio. Another niche that I see commonly lacking in their online presence is local farms. These companies often operate on a large scale but struggle with logistics and management as they are often run by fairly small teams. While many of these businesses have an online presence, it is not rare for these sites to be particularly thin or outdated.
As mentioned previously, my main focus as a freelance web designer would be local small businesses with a minimal online footprint. Food trucks offer the most consistent opportunity to become clients. These businesses are often run by individuals or small groups that typically lack the expertise to build and maintain a website. That said these companies have as much to gain as any from incorporating that into their business model. Modernizing these established businesses offers very little potential downside while almost guaranteeing at least some for of expansion. A simple google search shows that most of these companies pay 3rd party services to advertise and book events for them. This means they are paying this 3rd party simply to be on a list with dozens of other businesses, while their client management remains a pain point. By incorporating a form for potential business on the website being built and holding a customer database, I offer the ability to not only cultivate and manage new customers, but also maintain a relationship with existing customers that can lead to repeat business.
In order to stand out from other designers and “hit the ground running”, my first steps in attaining consistent freelance work would be to offer services for free. While this obviously wouldn’t be a viable long term solution, I would offer to build websites for clients at no cost in an effort to “show off” my competence as a designer. These small businesses are often wary to invest into a new aspect of their business, so offering it with zero risk as a great way around that. As my portfolio grows, and the free time I have to offer my services for free dwindles, I will use the reputation I have built to begin charging new clients. In addition to charging new clients, existing clients will begin paying me for the maintenance of the site. This business model is commonly used as it has been shown time and ti,e again to be an effective way of quickly growing a client base.
Kevin
Industries of interest: Pet Rescues- developing interest- Getting the word out, events, adoption drives, funding needs. Emergency Services- social media, community relations, community reports, internal communications- written, digital media, short video, graphic design. Crisis Communications- written communications, social media, reputation management & monitoring
Ideal group: Suburban emergency services, serving one geographic area serving 60,000 citizens, social media, written and public communications. Pain Points- tax payer funded and budgets get shifted as do hours. Reality: Rural or volunteer service. County or Private owned. Better freelance opportunity but lower if paid at all.
Acquistion Strategy: Ideal: This would need to be a hired position, not freelance. Reality: 5 hours a week- updates to social media, staff communications, on call for crisis comms, community events- hours could shift from week to week. Social Media: Facebook, Instagram, X (Twitter), Written Comms: Weekly newsletter- posted at work locations and sent via email. Closed group comms app- Slack, GoogleChat, GroupMe, Teams management. Assist with meeting prep and presentations- staff, community groups, city councils, governing boards, political representatives, city liaisons. Quarterly or Annual reports. Community events- touch a truck, resource fairs, career fairs/school eeducation, Charity causes, parades and community festivals, holiday events.
High-quality content is a critical part of any successful website—not just how it looks, but how it works. Content shapes how clearly a message is communicated, how easily users understand what to do next, and how effectively a website achieves its goals. It influences trust, clarity, usability, and results, playing a major role in credibility, visibility, and long-term success beyond visual design alone.
Why High-Quality Content Matters
Engagement Well-written, thoughtful content captures attention and encourages visitors to spend more time on your site.
Relevance Quality content addresses the real needs, questions, and interests of your target audience.
Authority & Trust Strong content positions a website as credible and knowledgeable within its industry.
Search Engine Optimization (SEO) Search engines reward useful, well-structured content with better rankings and increased organic traffic.
Social Sharing Valuable content is more likely to be shared, extending reach beyond the website itself.
Lower Bounce Rate When visitors find value, they’re more likely to explore additional pages instead of leaving immediately.
Conversions Clear, informative, and persuasive content helps guide users toward actions like purchases, sign-ups, or inquiries.
Brand Reputation High-quality content strengthens brand perception and helps a site stand out in a crowded digital space.
Long-Term Value Evergreen content can continue to attract and serve users for years after it’s published.
The Impact of Poor Content
Low-quality or poorly written content can seriously damage a website’s performance and reputation.
High Bounce Rates Visitors quickly leave when content feels irrelevant, confusing, or unhelpful.
Loss of Credibility Poor content makes users question the accuracy and trustworthiness of the site.
Decreased Engagement Users are less likely to read, share, comment, or interact with weak content.
Lower Conversion Rates If users don’t see value, they won’t take action.
SEO Penalties Search engines may lower rankings for sites with thin, duplicated, or low-quality content.
Legal Risks Plagiarism, copyright violations, or false claims can lead to serious consequences.
Missed Opportunities Partnerships, collaborations, and sponsorships are less likely when a site lacks professionalism.
Negative Feedback Poor content often leads to bad reviews or word-of-mouth damage.
Higher Marketing Costs Low-quality content reduces the effectiveness of paid ads, requiring more spend for fewer results.
Bottom line: Content quality directly affects user trust, performance, and long-term success.
Website Photography
Visuals are often the first thing people notice on a website, and they play a major role in how quickly users form opinions. People process images faster than text, which means photography and imagery can instantly influence trust, understanding, and engagement.
Research consistently shows:
People remember more of what they see than what they read
A majority of people are visual learners
Images are processed by the brain almost instantly
High-quality images help a website:
Communicate ideas and emotions faster than text alone
Increase credibility and professionalism
Improve engagement, attention, and click-through rates
Support SEO and overall discoverability
However, it’s important to be intentional and cautious with stock photography. Overused, generic, or obviously staged stock images can make a website feel inauthentic or untrustworthy. When possible, original photos or well-chosen, realistic stock imagery that aligns with the brand will always perform better than visuals that feel disconnected or artificial.
The goal isn’t just to add images—it’s to use visuals that support the message, reflect the brand, and feel real to the audience.
Discussion 1 – Focusing on Content – Write a 3rd Person Bio Paragraph About Yourself!
*Submit Discussioninto D2L
As we begin focusing on content this semester, it’s time to start writing.
Create a short third-person bio paragraph about yourself—written as if someone else is introducing you. Think about how this could be used on a future portfolio website, resume, LinkedIn profile, or “About” page. The goal is to clearly communicate who you are, what you do, and what makes you unique.
If writing about yourself doesn’t feel inspiring, you may choose to write about someone close to you, such as a family member, parent, child, or friend.
Focus on:
Clarity
Personality
Real-world relevance
Let your creativity guide you, but keep it professional and purposeful.
Example
Dustin is an energetic and creative professional with a lifelong passion for bikes and technology. He grew up riding and performing at events across Minnesota, including appearances at the Minnesota State Fair. Beyond action sports, Dustin has spent years working in IT, web development, and freelance digital work. After building websites and applications for over a decade, he returned to Hennepin Technical College as an instructor, where he continues to develop new business ideas and creative projects while helping students prepare for real-world careers.
Assignment 1 – Preparing & Organizing Content for a Website
*Submit Assignment into D2L
Your first client opportunity has arrived.
For this assignment, you may choose any nonprofit organization you’re interested in working with. The organization does not need to currently have a website, but they should have an existing presence through community involvement and/or social media.
If you would like a provided option, we are connected with a local nonprofit called Be a Boarder, which would make a great real-world example for this project.
This is an internal class project, so you do not need permission from the organization or need to reach out to them to complete the assignment. However, if you choose to connect with an organization on your own, this can be a great opportunity to start a real-world conversation and build professional experience.
Your goal is to take an organization’s existing content and collect, organize, and shape it into a clear, effective website structure, just as you would for a real client.
Use the organization’s existing social media or online presence as your primary research source.
Fun fact: HTC faculty member Susan Parry is one of Be a Boarder‘s board members, and her son has been involved since the beginning.
Now it’s time to take the lead and think like a web professional.
PART 1: Website Content Outline
(Minimum of 5 Pages)
Create a text-based outline for the new website that includes:
A page title for each page
At least two paragraphs of content for each page
One selected image from their social media that supports each page’s theme
Your goal is to organize their existing content into a structure that makes sense for website visitors—not just social media followers.
PART 2: Home Page Content Plan
The home page is the first impression—and often the deciding factor in whether someone stays or leaves.
Think about:
What makes this organization compelling?
What would immediately communicate their purpose?
What action should visitors take next?
Include:
An opening image
A headline that clearly communicates value
A call-to-action button linking to another page
Key highlights about the organization
Optional elements such as testimonials, featured programs, or impact statements
Focus on clarity, not visual design—this is about content strategy.
Submission Instructions
Submit a clear, text-based list of all proposed pages and content
Include your detailed home page plan
If using images, name them clearly and upload them individually or as a single ZIP file
This assignment is about thinking strategically and organizing content, just as you would with a real client.
Let the content lead the website—not the design.
Sample Student Work
Live Chat
Dustin has made it even easier to reach out—our live chat has moved to a text-based system so you can connect with him instantly from anywhere, not just from your browser.
Text “HTC” to 952-248-8883 to start a new conversation and get help right from your phone.
