Lesson 2 – Social Media Channels & Basic Tools

Lesson 2 – Social Media Channels & Basic Tools

SOCIAL MEDIA CHANNELS

Top 15 Article:
https://www.dreamgrow.com/top-15-most-popular-social-networking-sites/

More Articles:
https://www.sbmarketingtools.com/comparison-chart-for-choosing-between-top-social-media-sites-for-marketing/
https://www.searchenginejournal.com/social-media/biggest-social-media-sites/#close
https://blog.hubspot.com/marketing/which-social-networks-should-you-focus-on

SOCIAL MEDIA TOOLS

Content Creation:
https://optinmonster.com/best-visual-content-creation-tools/
https://blog.hubspot.com/marketing/apps-visual-content
https://www.g2.com/categories/content-creation

Management:
https://bloggingwizard.com/best-social-media-management-tools/
https://crm.org/news/best-social-media-management-tools
https://buffer.com/library/social-media-management-tools/

More Ideas:
https://socialmediatoolscomparison.com/

Discussion 2 – Favorite App(s) for Designing Something (Desktop and/or Mobile)

*Submit Discussion into D2L

Share a link or two to an app or piece of software that you’ve used in the past, however, also include at least one sample of what you’ve created with it in the past!

Assignment 2 – Your Brand – Content Collection Task

*Submit Assignment into D2L

Time to become familiar with the process of collecting and curating existing content for a chosen brand on social media…

Part 1: Collect and upload the following existing content elements for your chosen brand:

-Logo & Brand Colors
-Sample copy (text) about the brand (captions, taglines, etc.)
-Visual content (images, videos, graphics) used by the brand (Minimum of 2-4 pieces)
-Existing social media posts that reflect the brand’s tone and style including the descriptions they used, simple screenshots work well for this (Minimum of 2-4 pieces)

New brand or idea? If your brand is new and doesn’t have a logo, create one! Upload a logo & which colors you feel would be best for your brand, along with a short paragraph about what your brand is.

Part 2: Create Initial Social Media Content Pieces for Your Brand

Create at least one of each of the following for your brand:

-1 Meme Post
-1 Testimonial/Quote or Review Post
-1 Some type of Giveaway or Sweepstakes Post

For each of these, create a basic image or video that would you share for each, along with a short caption.

Submit all content into D2L & be ready to share!

Sample Student Work

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