—–CAMPAIGN PLANNING & COMPETITIVE RESEARCH—–
https://blog.hootsuite.com/competitive-analysis-on-social-media/
https://sproutsocial.com/insights/social-media-competitive-analysis/ (With Template)
https://bellecommunication.com/how-to-conduct-social-media-competitive-analysis-guide/
Tools:
https://trends.google.com/trends/?geo=US
https://app.buzzsumo.com/content/web?q=hennepin%20tech
—–CONTENT IDEAS—–
29 Creative Social Media Content Ideas You Should Try
https://blog.hootsuite.com/content-idea-cheat-sheet/
https://sproutsocial.com/insights/social-media-ideas/
https://blog.sagipl.com/social-media-post-content-ideas/
https://later.com/blog/social-media-content
Discussion 3 – Very First Memory of Something Viral Online
*Submit Discussion into D2L
Think about all the different most viral pieces of content you remember from over the years, list out the very first one you saw and why you think you may remember it so well… And let’s keep this family friendly as well!
Assignment 3 – Your Brand Initial Reseach & Content Ideas
*Submit Assignment into D2L
—–PART 1: Competitive Research—–
How does your brand line up when it comes to other similar brands? Let’s start with some research…
1. Who are some of the top 2-3 brands in your brand’s industry? Which platforms are they each on? Are any platforms more successful for them as far as followers & likes go?
2. For each of these brands, how often are they each posting on average? Daily, weekly, monthly… Focus on their top platforms.
3. What content types are they posting? Create a list… Basic photographs, edited photos with graphics, memes, quotes, edited video, unedited video clips… Collect at least 5 of the top pieces of content from other brands to include in right here with this assignment (Can be links, screenshots, zip file, etc) Are any of the items you listed above, posted more often than others? Do you notice any better success or more likes/views with any certain types of content?
4. Do you see any room for improvement with any of these brands and how they run their accounts, and if so, what might that be?
5. Based on the questions above, which platform(s) do you feel your brand needs to be on? What are the 3 top types of content you feel you would always perform best for your brand when posted?
—–PART 2: Content Ideas—–
Let’s put together a very simple list of 5-10 content ideas that you have that you feel would be great for your brand to work towards this semester… You do NOT need to create these pieces of content for this assignment, only come up with some ideas. This could be something as simple as the following:
-Funny Meme
-Short educational video clip explaining our brand
-Photo caption contest (Best caption for this photo wins X!)
-Close up product photo(s)
-History of brand with photo from X years ago…
Also, think about these in detail… If you were thinking of making a meme, what type of meme, potential headline, image, etc would you create? If you are thinking of an educational video, what might it be about?
Then when it comes to actually creating more content, we’ll have some real good thoughts already put into it and should help keep us moving when the time comes. No need to start creating any new content at this point. Reach out with any questions!
Sample Student Work
